Deloitte wanted to act on the company value that information and knowledge is free, but insight is key.
"Our vision for business is that in a 24/7 world where data is abundant, trust, loyalty and transparency will drive market growth. Information and knowledge is free, but insight is scarce." Frank Kneefel, manager of finance and control at Deloitte (the Netherlands), says.
"Providing data-based insights to achieve sustainable growth is an area in which Deloitte has invested considerably in recent years. Data analytics are an integral part of the work we do and are of enormous importance not only to our internal organisation, but also to our clients. By providing data insights, we open new paths to growth and improvements of our bottom line."
With tens of thousands of dedicated professionals in independent firms around the world collaborating to provide auditing, consulting, financial advisory, risk management and tax services under the brand, the Deloitte reporting environment is complex. Reports may involve staffing levels, requirements, results by practice, industry, region, time entry, billing, headcount use, targets and much more. Additionally, different roles within the staffing organisation are reported on differently. The finance and control department at Deloitte, led by CFO Cees de Boer, is responsible for providing relevant reports to different divisions.
At the end of 2010, finance and control started looking at new ways to provide data insight. "If we claim that data insight is key in the new world, we should start with ourselves," Kneefel says.
"But before running out and spending potentially significant sums on a BI tool, we needed to establish what we wanted to achieve. It turned out that our productivity management reporting was our most used report. It was also the most extensive one to develop and had clear KPIs," Kneefel says.