Latin America, especially Mexico, is one of Gatorade's most important markets outside the United States.
To take advantage of strong growth opportunities, the sales support team at Gatorade de Mexico wanted to ensure accurate sales visibility. Through accurate visibility, the team could better and more quickly respond to market changes and seize competitive advantages.
While Gatorade de Mexico used MicroStrategy for Business Intelligence (BI) and reporting, the tool's complexity prevented the sales support team from being able to easily access and analyse the real-time data. Basic sales performance reports could take 40 minutes to produce, whilst more strategic sales analysis could take four hours or more. Plus, the high level of manual manipulation increased the margin of error.
Gatorade de Mexico began searching for a BI solution that would provide faster sales answers, and allow sales and support to actively monitor performance and address problems.